- ROLE
Idea Generation
Logo Design
Graphic Design
Connect was created as an energy drink to be sold at festivals and music events.
I designed the branding to be more minimal compared to other offerings in the energy drinks market, to appeal to a younger more fashionable festival crowd.
The logo uses the on switch symbol as the ‘o’ to give the impression of energy and switching on.
Can concept with a more festival-specific feel.
Can concept with a more traditional energy drink feel.